FOGO
Prepare the community before launch.
Launch events and KOL partnerships in Korea ahead of launch.
FOGO needed to build a Korean community before its network was live, explaining its technical direction and differentiating the project in a crowded infrastructure market.
The pre-launch brief combined ecosystem education, new community channels and influencer partnerships. Launch activity brought the technical proposition into a local setting. Built Korean community channels from scratch Created localized content strategy Worked with Korean crypto influencers Ran pre-launch community campaigns Organized community engagement activities
ium Labs
Project overview
IUM’s project record reports 250+ launch-event attendees and 55+ KOL partners following pre-launch community activity. Event dates and counting methods are not published.
Next project
↗All Projects↗