FOGO Case Study
FOGO is building a next-generation high-performance blockchain optimized for real-time applications and global scale. With backing from top-tier investors, FOGO targeted Korea as a strategic launch market to build an engaged community of early believers ahead of their network launch.
FOGO is building a next-generation high-performance blockchain optimized for real-time applications and global scale. With backing from top-tier investors, FOGO targeted Korea as a strategic launch market to build an engaged community of early believers ahead of their network launch.
Community Growth · Pre-Launch Marketing
The Problem
As an emerging infrastructure project without a live network, FOGO faced the challenge of building community enthusiasm based on vision alone. The Korean market, saturated with L1 and L2 projects, demanded differentiation.
The Solution
We built FOGO's Korean presence from zero to thriving community. Our launch event attracted 250+ attendees, while our KOL partnership program onboarded 55+ influential voices who authentically championed FOGO's vision.
- Built Korean community channels from scratch
- Created localized content strategy
- Partnered with Korean crypto influencers
- Launched pre-launch hype campaigns
- Organized community engagement activities
By the Numbers
- 250+ — Launch Event Attendees
- 55+ — KOL Partners
- +250% — Community Growth
- 5+ — Media Coverage
The Result
250+ Attendees & 55 KOL Partners
- Launch Event Attendees: 250+
- KOL Partners: 55+
- Community Growth: +250%
- Media Coverage: 5+
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