MegaETH Case Study
MegaETH is building the first real-time blockchain, an L2 capable of processing 100,000+ TPS with millisecond latency. Backed by Dragonfly and Figment, MegaETH represents the next evolution of Ethereum scaling. They came to Korea to build an early community of believers before their highly anticipated mainnet launch.
MegaETH is building the first real-time blockchain, an L2 capable of processing 100,000+ TPS with millisecond latency. Backed by Dragonfly and Figment, MegaETH represents the next evolution of Ethereum scaling. They came to Korea to build an early community of believers before their highly anticipated mainnet launch.
Pre-Launch Marketing
The Problem
As a pre-mainnet project, MegaETH had no live product to showcase. In a market saturated with Layer 2 announcements, they needed to differentiate their technological breakthrough and build genuine community excitement, not just hype, that would sustain through to launch.
The Solution
We architected a pre-launch campaign that turned MegaETH into Korea's most anticipated L2. Through exclusive technical deep-dives, early testnet access programs, and strategic AMAs with Korean crypto media, we built a community of genuine believers.
- Created hype-building pre-launch campaign
- Partnered with Korean DeFi protocols for launch support
- Built engaged Discord and Telegram communities
- Launched Korean testnet incentive program
- Organized AMAs with Korean crypto media
By the Numbers
- $3M+ — ICO Contribution
- 1K+ — Korean Mindshare Rank
- 2K+ — Testnet Participants
- 2M+ — Total Impressions
The Result
2M+ Impressions Pre-Mainnet
- ICO Contribution: $3M+
- Korean Mindshare: 1K+
- Testnet Participants: 2K+
- Total Impressions: 2M+
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