SynFutures Case Study
SynFutures is the leading decentralized derivatives exchange, pioneering permissionless perpetual futures trading with innovative AMM mechanisms. As DeFi derivatives gained mainstream traction, SynFutures sought to establish dominant brand presence in Korea.
SynFutures is the leading decentralized derivatives exchange, pioneering permissionless perpetual futures trading with innovative AMM mechanisms. As DeFi derivatives gained mainstream traction, SynFutures sought to establish dominant brand presence in Korea.
Billboard Marketing · Social Media Campaign
The Problem
Korean traders were heavily invested in centralized derivatives platforms, with DeFi perpetuals perceived as complex and risky. SynFutures needed to break through the noise with a brand awareness campaign.
The Solution
We executed a high-impact OOH campaign that put SynFutures front and center in Gangnam, Korea's financial and crypto heartland. Premium billboard placements generated 5M+ impressions, while coordinated digital campaigns amplified the visibility.
- Secured prime billboard locations in Gangnam district
- Created eye-catching visual campaign targeting Korean traders
- Launched coordinated social media amplification campaign
- Organized offline-to-online engagement activations
- Partnered with local crypto communities for awareness
By the Numbers
- 5M+ — Billboard Impressions
- +300% — Brand Awareness Lift
- 4+ — Community AMAs
- 1 — Month Campaign
The Result
5M+ OOH Impressions in Gangnam
- Billboard Impressions: 5M+
- Brand Awareness: +300%
- AMAs Hosted: 4+
- Campaign Period: 1 Month
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