SynFutures
Bring decentralized trading into the city.
Gangnam billboards with coordinated digital campaigns.
SynFutures needed to introduce decentralized perpetuals to Korean traders familiar with centralized derivatives platforms, making its product and positioning easier to understand.
Gangnam billboards put the product in a familiar physical setting for Korean traders. Coordinated digital content and community activity connected the outdoor campaign with online distribution. Secured prime billboard locations in Gangnam district Created eye-catching visual campaign targeting Korean traders Launched coordinated social media amplification campaign Organized offline-to-online engagement activations Partnered with local crypto communities for awareness
ium Labs
Project overview
IUM’s project record reports 5M+ OOH impressions over a one-month Gangnam campaign. Calendar dates and the method used to estimate or measure impressions are not published.
Project scope
& evidence
Our role
Gangnam billboards with coordinated digital campaigns.
Project readout
IUM’s project record reports 5M+ OOH impressions over a one-month Gangnam campaign. Calendar dates and the method used to estimate or measure impressions are not published.
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