Tria
A clearer way
into Web3.
Six months of wallet education and acquisition campaigns in Korea.
Tria needed to give Korean users a clear reason to try a new wallet, with local product education and an onboarding experience that supported adoption.
The six-month Korean campaign paired wallet education with acquisition activity. Tutorials, local dApp integrations, referrals and creator support made product use central to the brief. Launched user acquisition campaigns with incentives Created Korean-language tutorials and guides Partnered with Korean dApps for integration Built a referral program with Korean influencers Provided Korean customer support
ium Labs
Project overview
IUM’s project record reports 450K+ impressions over a six-month Korean wallet campaign. Calendar dates and per-channel attribution are not published; impressions do not measure wallet adoption.
Project scope
& evidence
Our role
Six months of wallet education and acquisition campaigns in Korea.
Project readout
IUM’s project record reports 450K+ impressions over a six-month Korean wallet campaign. Calendar dates and per-channel attribution are not published; impressions do not measure wallet adoption.
Reporting period
Six-month campaign; calendar dates not stated
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