Tria Case Study
Tria is reinventing the Web3 wallet experience with social login, gasless transactions, and a UX that finally makes crypto accessible to everyone. Their mission: eliminate the friction that keeps mainstream users away from Web3. Korea, with its tech-savvy population and mobile-first culture, was the perfect market to prove their thesis.
Tria is reinventing the Web3 wallet experience with social login, gasless transactions, and a UX that finally makes crypto accessible to everyone. Their mission: eliminate the friction that keeps mainstream users away from Web3. Korea, with its tech-savvy population and mobile-first culture, was the perfect market to prove their thesis.
User Acquisition · Product Marketing · Partnership Development · Customer Support
The Problem
Korea's wallet market is brutally competitive, dominated by established players and local solutions integrated with Korean apps. Tria needed to convince users that a new wallet, from an unknown brand, was worth the switch.
The Solution
We positioned Tria as the wallet for Korea's next generation of Web3 users. Through strategic influencer partnerships showcasing the seamless UX, referral campaigns with compelling incentives, and integrations with popular Korean dApps, we drove sustained engagement over 6 months.
- Launched user acquisition campaigns with incentives
- Created Korean-language tutorials and guides
- Partnered with Korean dApps for integration
- Built referral program with Korean influencers
- Provided Korean customer support
By the Numbers
- 450K+ — Total Impressions
- +250% — Community Growth
- 15+ — Media Articles
- 6 — Months Campaign
The Result
450K+ Impressions in 6 Months
- Total Impressions: 450K+
- Community Growth: +250%
- Media Coverage: 15+ Articles
- Campaign Duration: 6 Months
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