Tria
Give people a reason to try a new wallet.
Six months of wallet education and acquisition campaigns in Korea.
Tria needed to give Korean users a clear reason to try a new wallet, with local product education and an onboarding experience that supported adoption.
The six-month Korean campaign paired wallet education with acquisition activity. Tutorials, local dApp integrations, referrals and creator support made product use central to the brief. Launched user acquisition campaigns with incentives Created Korean-language tutorials and guides Partnered with Korean dApps for integration Built a referral program with Korean influencers Provided Korean customer support Based on the public project record. Figures are historical reported results, not independently audited outcomes. Motion reference: Tria’s 2023 wallet brand film; it depicts an earlier product version. Reference only; no IUM production claim. Source links: Website information.
ium Labs
Published project scope
The six-month Korean campaign paired wallet education with acquisition activity. Tutorials, local dApp integrations, referrals and creator support made product use central to the brief.
Project scope
& evidence
Work delivered
Launched user acquisition campaigns with incentives
Project evidence
Based on the public project record. Figures are historical reported results, not independently audited outcomes.
Reporting period
Six-month campaign; calendar dates not stated
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