
FOGO
Prepare the community before launch.
Launch events and KOL partnerships in Korea ahead of launch.
FOGO needed to build a Korean community before its network was live, explaining its technical direction and differentiating the project in a crowded infrastructure market.
The pre-launch brief combined ecosystem education, new community channels and influencer partnerships. Launch activity brought the technical proposition into a local setting. Built Korean community channels from scratch Created localized content strategy Worked with Korean crypto influencers Ran pre-launch community campaigns Organized community engagement activities Based on the public project record. Figures are historical reported results, not independently audited outcomes. The gallery also includes a published FOGO brand visual from the IUM project assets. Motion reference: Rob Sagurton at Fogo Fest 2025, published by FOGO. Reference only; no IUM production claim. Source links: Website information.







ium Labs
Published project scope
The pre-launch brief combined ecosystem education, new community channels and influencer partnerships. Launch activity brought the technical proposition into a local setting.
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