ium Labs · Seoul, Korea
Korean crypto KOL marketing.
Put your project in front of Korean audiences through creators who can explain it. We connect audience research, Korean-language briefs, creator coordination and reporting in one campaign.
Who this is for.
For global crypto and Web3 teams preparing a Korean launch, explaining a product update or building a sustained local presence. The campaign starts with the audience and the next action you need, then chooses the creators and formats that can support it.
What the work covers.
Audience and creator shortlist
Identify the relevant Korean audience, then shortlist creators by subject, language, channel and campaign role. Review recent content, audience activity and the fit between the creator and the product before agreeing placements.
Korean campaign brief
Prepare the product explanation, approved facts, links, call to action and disclosure requirements in Korean. Give each creator room to explain the product in a format their audience understands.
Content and publication coordination
Coordinate thread campaigns, YouTube reviews, Telegram posts or live conversations as agreed. Record the format, publication window, approval owner and destination link for each placement.
Campaign report
Keep a record of published content and available platform metrics. Connect tagged links to the product or campaign destination when measurement is available, and use the findings to inform the next brief.
From brief to delivery.
Research
Review the product, existing Korean coverage and audience questions.
Brief
Agree creator roles, formats, messages, approvals and reporting.
Deliver
Coordinate production, content review, publication and community follow-up.
Review
Compare the agreed outcomes with available evidence and recommend the next step.
What to measure.
Use separate measures for reach, attention and action. Views and engagement describe distribution; link clicks describe traffic; sign-ups or product activity require destination-side measurement. A creator placement alone does not establish acquisition or revenue.
World × peaq: 19 documented Telegram publications.
The 24 September 2026 campaign report records 19 completed Telegram placements promoting the Seongsu meetup. All 19 public posts were checked on 29 October. The publication record connects each creator placement to its live content.
Acurast: Korean community and AMA distribution.
The IumLabs_Acurast working sheet contains 17 creator publication links. This supports the distribution component; it does not confirm completion of the planned 100+ activations, processor onboarding or retention targets.
Related project experience.
KuCoin
trading audience distribution · Prior team experience.
View project record ↗Stable
stablecoin payments education.
View project record ↗Simpfor.fun
copy-trading product launch.
View project record ↗Multipli
RWA product explanation.
View project record ↗Arcium
privacy and MPC education.
View project record ↗GoPlus
Web3 security education.
View project record ↗BounceBit
BTC product education.
View project record ↗CoinW
trader acquisition planning.
View project record ↗Talus
AI-agent developer outreach.
View project record ↗Each project record explains the scope and source, including prior team experience where applicable.
Questions before we start.
Which channels can a Korean KOL campaign use?
YouTube, X, Telegram and Naver can play different roles. We choose the mix around the audience, subject, format and available budget rather than using the same channel list for every project.
Can we combine KOLs with a Korean community?
Yes. Creator distribution can lead to Korean FAQs, an AMA or an ongoing community program. The community needs a clear destination, local support and a reason for people to return.
What determines the scope and cost?
Creator selection, formats, content volume, production requirements, usage rights and campaign duration. Deliverables and responsibilities are agreed before work begins.
Further reading.
Define your next move in Korea.
Share your product, audience and objective. We will define the proposed deliverables, responsibilities and reporting for your brief.