BounceBit Case Study
BounceBit is a BTC restaking CeDeFi chain that unlocks institutional-grade yield on Bitcoin, combining regulated custody (Ceffu) with on-chain DeFi so users earn secure, transparent yield on their BTC.
BounceBit is a BTC restaking CeDeFi chain that unlocks institutional-grade yield on Bitcoin, combining regulated custody (Ceffu) with on-chain DeFi so users earn secure, transparent yield on their BTC.
GTM Strategy · KOL & Influencer · PR & Media
The Problem
Korean investors are yield-hungry but wary after past CeFi blowups. BounceBit needed to show how its CeDeFi model (custody plus on-chain) is different and safe, while standing out in a crowded BTC-yield narrative.
The Solution
We translated BounceBit's CeDeFi model into a trust-first Korean narrative, activated DeFi and trading KOLs, and secured tier-1 media coverage, positioning BounceBit as the institutional BTC-yield gateway for the Korean market.
- Trust-first Korean narrative for CeDeFi BTC yield
- DeFi and trading KOL activation across X and YouTube
- Tier-1 Korean crypto and finance media placements
- Education on the custody (Ceffu) plus on-chain yield model
- Community building on Telegram and KakaoTalk
By the Numbers
- 6.8M — Social Impressions
- 32+ — KOL Partners
- 20+ — Media Features
- 16K+ — Community Members
The Result
Korean BTC Yield Mindshare
- Social Impressions: 6.8M
- KOL Partnerships: 32+
- Media Coverage: Tier-1 Korean Media
- Community: 16K+ Members
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