CoinW Case Study
CoinW is a global top-tier cryptocurrency exchange, founded in 2017 and serving over 20 million users across spot, futures, and copy trading.
CoinW is a global top-tier cryptocurrency exchange, founded in 2017 and serving over 20 million users across spot, futures, and copy trading.
KOL Marketing · Paid Ads
The Problem
CoinW had global scale but almost no Korean footprint. In a market where traders default to Upbit and Bithumb and trust is earned through the KOLs they already follow, a foreign exchange has to prove it belongs before a single Korean trader funds an account. CoinW needed real Korean trading volume, not just awareness, and it needed it without a local brand history to lean on.
The Solution
We converted CoinW's global brand strength into Korean trading volume with a focused two-channel engine: trading KOLs who drive real sign-ups and deposits, and full-funnel paid acquisition measured on cost per funded account.
- Korean trading KOLs on YouTube and CT, briefed to sign-ups and deposits
- Affiliate-tracked KOL placements tied to funded traders
- Full-funnel paid acquisition across crypto-friendly networks
- Optimized to cost per funded account, not impressions
By the Numbers
- $120M+ — Korean Trading Volume
- 60+ — Korean KOL Partners
- 12M+ — Paid + KOL Impressions
- Paid + KOL — Acquisition Engine
The Result
$120M+ Korean Trading Volume
- Korean Trading Volume: $120M+
- KOL Partners: 60+ Korean trading KOLs
- Acquisition Engine: Paid Ads + KOL, run as one funnel
- Optimized For: Cost per funded account, not CPM
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