Multipli Case Study
Multipli is the world's first yield infrastructure for tokenized real-world assets, enabling 90K+ investors to generate returns on Gold, Stocks, and Stablecoins. Backed by Pantera, Binance, and BlackRock, Multipli sought to expand into Korea's institutional investor market.
Multipli is the world's first yield infrastructure for tokenized real-world assets, enabling 90K+ investors to generate returns on Gold, Stocks, and Stablecoins. Backed by Pantera, Binance, and BlackRock, Multipli sought to expand into Korea's institutional investor market.
KOL Marketing · PR & Media Relations · Community Growth
The Problem
Korea's institutional crypto market demands rigorous regulatory compliance and proven track records. Multipli needed to educate Korean investors on RWA yield infrastructure while competing against established DeFi protocols and local financial products.
The Solution
We positioned Multipli as the institutional-grade RWA yield solution for the Korean market. Through targeted KOL campaigns, educational content on tokenized asset yields, and strategic media placements, we built awareness among Korean institutional and retail investors.
- Korean KOL campaign targeting institutional and DeFi audiences
- Educational content series on RWA yield infrastructure
- PR coverage across Korea's top crypto media outlets
- Community building on Korean Telegram and KakaoTalk
- Strategic partnerships with Korean DeFi protocols
By the Numbers
- 90K+ — Global Investors
- $21.5M — Total Funding
- Pantera — Lead Investor
- RWA — Yield Infrastructure
The Result
Korean RWA Yield Launch
- Korean Community Reach: Growing
- Media Coverage: Tier-1 Korean Media
- KOL Partnerships: Active
- Market Positioning: RWA Yield Leader
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