OpenLedger Case Study
OpenLedger is pioneering decentralized AI data infrastructure, enabling secure and transparent data sharing for AI model training. As the AI x Web3 narrative exploded globally, OpenLedger sought to establish early dominance in Korea.
OpenLedger is pioneering decentralized AI data infrastructure, enabling secure and transparent data sharing for AI model training. As the AI x Web3 narrative exploded globally, OpenLedger sought to establish early dominance in Korea.
Community Growth · PR Strategy
The Problem
The Korean AI blockchain market was becoming crowded, with multiple projects racing to claim the narrative. OpenLedger needed to differentiate their data-centric approach and build relationships with both the crypto community and Korea's influential AI research ecosystem.
The Solution
We executed a comprehensive community and PR strategy that positioned OpenLedger as a thought leader in decentralized AI infrastructure. Our KOL partnerships reached 100+ influential voices, generating 30M+ community impressions.
- Built Korean AI x Web3 community
- Executed comprehensive PR campaign
- Partnered with Korean AI influencers
- Created educational content series
- Organized community AMAs and events
By the Numbers
- 30M+ — Total Community Reach
- 100+ — KOL Partnerships
- 25K+ — Social Impressions
- 2+ — Executive Interviews
The Result
30M+ Reach via 100+ KOL Network
- Community Reach: 30M+
- KOL Partnerships: 100+
- Social Impressions: 25K+
- Executive Interviews: 2+
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