Stable Case Study
Stable is a stablecoin-native payment rail built for global money movement, instant, low-cost settlement with seamless on/off-ramps that make stablecoins usable for real-world payments everywhere.
Stable is a stablecoin-native payment rail built for global money movement, instant, low-cost settlement with seamless on/off-ramps that make stablecoins usable for real-world payments everywhere.
GTM Strategy · KOL & Influencer · PR & Media
The Problem
Korea's payments market is tightly regulated and dominated by domestic rails. Stable needed to build trust, educate the market on stablecoin settlement, and position itself ahead of Korea's evolving stablecoin regulation.
The Solution
We built Stable's Korean narrative around real-world stablecoin payments, activated fintech and crypto KOLs, and secured tier-1 media coverage, positioning Stable as the global stablecoin payment rail entering the Korean market.
- Korean-native narrative for stablecoin payments & settlement
- Fintech and crypto KOL activation across X and YouTube
- Tier-1 Korean crypto & business media placements
- Regulatory-aware positioning ahead of KRW stablecoin rules
- Community building on Telegram and KakaoTalk
By the Numbers
- 8.2M — Social Impressions
- 35+ — KOL Partners
- 22+ — Media Features
- 18K+ — Community Members
The Result
Korean Stablecoin Rail Entry
- Social Impressions: 8.2M
- KOL Partnerships: 35+
- Media Coverage: Tier-1 Korean Media
- Community: 18K+ Members
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