Talus Case Study
Talus is a decentralized automation protocol that provides the building blocks for developing, deploying, and managing autonomous AI Agents and multi-agent systems. Unlike competitors operating from centralized servers, Talus leverages blockchain for verifiability and resiliency.
Talus is a decentralized automation protocol that provides the building blocks for developing, deploying, and managing autonomous AI Agents and multi-agent systems. Unlike competitors operating from centralized servers, Talus leverages blockchain for verifiability and resiliency.
KOL Marketing · PR & Media Relations · Community Growth
The Problem
The Korean AI x blockchain market was rapidly growing but dominated by data-focused projects. Talus needed to differentiate their AI agent automation approach and build awareness among Korean developers and crypto communities.
The Solution
We positioned Talus as the decentralized AI agent infrastructure leader for the Korean market. Through targeted KOL campaigns, developer-focused educational content, and strategic PR placements across Korean crypto media, we built strong community awareness.
- Korean KOL campaign targeting AI and DeFi audiences
- Developer community outreach and education
- PR coverage across Korean crypto media outlets
- Community building on Telegram and KakaoTalk
By the Numbers
- AI Agents — Core Product
- On+Off — Chain Automation
- Growing — Korean Community
- Tier-1 — Media Coverage
The Result
Korean AI Agent Launch
- Korean Community: Growing
- Media Coverage: Tier-1 Korean Media
- KOL Partnerships: Active
- Market Positioning: AI Agent Leader
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